The 1990s was a stage of more modernized values and functions. This new passion was a supplement to the increasingly popular family life around the world. The advancement of technology and the reduction of corporate personnel have enabled women to establish their own careers. In addition to taking care of children at home, they also have to work at home. The pajamas market has expanded to include what people wear when they go home, not necessarily what they wear when they go to bed. Under this circumstance, the concept of pajamas (Sleepwear) has gradually transformed into the concept of home wear (Home wear). In addition to fashion, people are also very concerned about what they wear at home. The home party has long surpassed the basic needs of just wearing. Women may have a lot of fashion in their wardrobes, but they also want to have the latest popular styles and colors of home wear. Not only do they need to be comfortable at home, but they also want to look sexier and more beautiful.
In China, the concept of home wear is generally a Western import. In the years before the opening up, people had almost no concept of special pajamas and home wear. Wearing old, washed, outdated clothes and sweatshirts at home was the most normal thing. With the deepening of reform and opening up, in the early 1980s, professional underwear and pajamas enterprises appeared in China, bringing the concept of professional women's underwear and pajamas products. Subsequently, special underwear and pajamas areas were set up in the market, and various independent pajamas were recognized and accepted by the majority of people. In just 20 years, China's economy has undergone tremendous changes, people's consumption capacity has been greatly improved, and their living conditions and dressing awareness have also developed by leaps and bounds. Home clothes have penetrated into the homes of urban and rural residents, forming a huge industry, with more and more professional market segments and more and more international styles.
In the early 1990s, due to the introduction of Korean dramas, the "Korean-loving" culture began to sprout in China, which was also the original prototype of the Korean-loving culture. The plot performance and mainstream background of Korean dramas cater to the aesthetic taste of Chinese audiences. At the same time, the plots that show the cultural heritage of Korea in detail allow people to see bits and pieces of traditional Chinese culture, such as filial piety, respect for the elderly, respect for kindness, and advocacy of etiquette, etc., and find a sense of belonging in resonance, thus conquering a large number of audiences and generating many "Korean fans". In this cultural background, various products of "Korean-loving" culture were born, with clothing being the first to be affected. Among them, the warm and delicate home clothes culture was even more popular among "Korean fans", and the era of "Korean-loving" clothing details began. With the popularity of some Korean dramas, the Korean home clothes culture linked to them has become increasingly mature and has begun to evolve into a fashion trend advocated by "Korean fans", becoming an inherent symbol of taste and style. The catalytic effect of Korean dramas has been extended, triggering a domino effect in business.
Origin of home wear
Jun 11, 2025
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